Program from first Masters sells for $4,555.20

A program from the first Masters Tournament, similar to this one, sold for $4,555.20 at auction.

A program from the first Masters Tournament sold for $4,555.20 at auction.

Leland's, which specializes in sports memorablia, offered the rare item. The program opened with a starting bid of $1,000 and generated 15 bids before the auction ended Friday night.

The program was from the first Augusta National Invitation Tournament, which was the formal name of the tournament started by Bobby Jones and Clifford Roberts in 1934. It was not formally recognized as the Masters until 1939 when the name was changed.

Programs were produced for the 1934 and 1935 tournaments. There is no record of other programs being produced until 1990, when the club launched the Masters Journal as its preview magazine.

Leland's listed the program as being in very good to excellent condition with minor wear to the cover. "There is writing on the cover of the program by the original owner, as well as writing inside," according to the description on the auction website.

In the early 1990s, Augusta National produced reprints of the 1934 program and sold them in its gift shops.

Reprints of the 1934 program offer a fascinating look at the club.  With a light green cover, it features an Augusta National logo and the words "First Annual Invitation Tournament'' in prominent type.

Inside, pictures of famous club members - including Grantland Rice, L.B. Maytag, Eugene Grace and Edward F. Hutton - are featured. A description of the layout's holes by architect Alister MacKenzie offers insight on how he thought the course should be played.

Black-and-white photographs show the clubhouse, Magnolia Lane, flowers and various holes on the course. 

 

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